Crin Antonescu – “The Romania of normality/fairness” (2009)

We coordinated the focus-group slogan testing for Crin Antonescu presidential campaign in 2009 – “The Romania of normality/fairness” (there is no exact translation in English with only one word or syntagma for all the connotations in Romanian). Other services included during the campaign were: monitoring public agenda and trends, making recommendations for strategy and for messages, early-warnings, online communication recommendations, coordinating periodical tracking polls.