The campaign strategy was chosen next to other market research companies and agencies to conduct a series of surveys for the official USL candidates’ selection. This project meant the recognition of our Agency results on the Romanian market.
We took part in all stages of methodological design, field interviews, results analysis and presentation, in the candidates’ selection for local elections, May-July 2011, which happened simultaneously in all areas of Romania. All the surveys comprised of face-to-face interviews, in different regions of the country.
The Political Rating Agency worked and works with its own field team. Using a unique and original system we were able verify 100% of the interviews.
Most of the candidates indicated by the Agency with chances for USL and that were officially nominated won the elections or have been very close to win.
During the 2011-2012 USL and PNL selection process The Political Rating Agency covered 11 Counties out of the 42.