Agenția de Rating Politic

Romeo Nicoara, “For a fair future” – deputy for Ferentari (2012)

The campaign offered an answer to the striking lack of “representation” of the people in Ferentari (a poor and ill-famed area in Bucharest). Campaign management was tough due to a very late start and the lack of resources. Thus the challenge was to adapt to this situation by fine-tuning the targeting of favourable voters in a very special area of Bucharest any through a very direct communication in this context.
The strategy was built around a meticulous analysis of the electoral mechanism which allowed the candidate in the second or even the third place with the proper number of votes to win an extra seat in the Parliament. We set a target of 16% and 4500 votes. The result was much more: 19.15% and 5460 votes, the best score of a PPDD candidate in one of the 28 electoral districts in Bucharest. The district has about 90.000 voters.

What we did:
– Market research and strategy.
– Positioning in a very special electoral district of Bucharest.
– Designing and choosing a competitive strategic profile using market research techniques.
– Message building and message strategy.
– Testing and choosing the campaign slogan trough focus-groups: “For a fair future!”
– Full campaign staff management and coordination.
– Advertising products design (print, audio, video).
– Voter targeting and telemarketing.

Este a doua campanie pe care o castig alaturi de Agentia de Rating Politic. De fiecare data s-au adaptat la conditiile locale, chiar daca in 2008 a fost vorba de un colegiu predominant rural in Teleorman, iar in 2012 de un colegiu din Bucuresti, profund urban. Strategia lor s-a bazat de fiecare data pe intelegerea exacta a problemelor alegatorilor si mi-a permis o comunicare excelenta si convigatoare cu oamenii. In 2012 au folosit instrumente moderne, de tintire a alegatorilor, intr-un colegiu electoral foarte dificil.
Romeo Nicoara, deputat Bucuresti

Emilian Francu – “Respect. Seriousness. Trust” – the new mayor in Ramnicu Valcea (2012)

The campaign strategy had the main objective to preserve and promote the successful profile of the candidate with a long positive local history, against the incumbent PDL mayor Romeo Radulescu that had a very good record and a “good manager” profile. We aimed to contrast the “vision” based on the candidate Francu “experience” and to underline the errors the acting mayor was making relative to Mr Francu “vision”. Ramnicu Valcea city has about 100.000 voters.

What we did:
– A long term research strategy.
– Adapt the campaign using public opinion indicators specially built for the Ramnicu Valcea city agenda.
– Designing and choosing a competitive strategic profile using market research techniques.
– Message building and message strategy.
– Testing and choosing the campaign slogan trough focus-groups: “Respect. Seriousness. Trust”.
– Advising the campaign staff design and management.
– Public agenda monitoring.
– Advertising products design (print, audio, video).
– Campaign strategy design and advising the implementation.

Agentia de Rating Politic a construit si implementat o strategie de cercetare pe termen lung pentru o campanie de succes in Ramnicu Valcea in 2012. Modelul de cercetare si datele au fost precise. Strategia de campanie si mesajele propuse au fost castigatoare. Am remarcat nivelul de experienta si gandirea precisa in momentele cheie ale campaniei.
Emilian Francu, primar Ramnicu Valcea

Ovidiu Portariuc “The German” – the new mayor of Botosani (2012)

The campaign strategy was created for a candidate completely unknown 3 months before the elections, based on his personal character traits and using the highly popular USL brand. We aimed to create a credible alternative relied on “seriousness”, against a very popular PDL mayor Catalin Flutur, which was considered invincible. Botosani city has about 100.000 voters.

What we did:

– Market research and positioning the candidate: “Ovidiu Portariuc – The German!” and his “Plan for Botosani”.

– Building his public profile and identity.

– Advising the campaign staff design and management.

– Message development.

– Public agenda monitoring.

– Advertising products design (print, audio, video).

– Advising for the campaign strategy.

Agentia de Rating Politic a oferit o viziune clara despre cum pot fi castigate alegerile din Botosani in 2012 in fata unui primar care parea de neinvins. Modelul de campanie, cu o comunicare de multe ori neconventionala, a fost ajustat cu succes la un nivel redus de resurse. Strategia Agentiei bazata tot timpul pe un profil si pe mesaje pozitive mi-a permis sa castig increderea botosanenilor.
Ovidiu Portariuc, primar Botosani

Advising local and national leaders (2010-2012)

Our expertise and contribution was used in:
– Pre-electoral management for local and parliamentary elections in local branches of Romanian political parties.
– Positioning local leaders for future elections.
– Advising the public communication of MPs or local leaders.
What we did:
– Long term market research strategies.
– Testing messages, favourability, trust, and other key indicators.
– Leaders public profiles testing in focus-groups.
– Communication and promotion strategies.
– Message building and message strategies.
– Advising for staff design and management and campaign preparations.
– Monitoring the public agenda and pubic trends.
– Telemarketing projects (targeted messages).
– Advertising products design (print, audio, video).
– Advising national leaders in political matters: political analysis, strategy diagnostic, national messages.
– Media training for political leaders (radio and TV).

Crin Antonescu – “The Romania of normality/fairness” (2009)

We coordinated the focus-group slogan testing for Crin Antonescu presidential campaign in 2009 – “The Romania of normality/fairness” (there is no exact translation in English with only one word or syntagma for all the connotations in Romanian). Other services included during the campaign were: monitoring public agenda and trends, making recommendations for strategy and for messages, early-warnings, online communication recommendations, coordinating periodical tracking polls.

Ovidiu Portariuc „Neamtul” – noul primar al Botosaniului (2012)

Strategia de pozitionare a fost construita pentru un candidat aproape necunoscut cu 3 luni inainte de alegeri, plecand de la trasaturile personale si de la popularitatea USL. Miza era construirea unei alternative credibile, bazate pe „seriozitate”, fata de primarul de succes al PDL, Catalin Flutur.

Ce am facut:
– Cecetare de piata si pozitionarea candidatului: “Ovidiu Portariuc Neamtul!” si “Planul pentru Botosani”
– Construirea identitatii publice
– Consiliere pentru organizarea staffului de campanie
– Dezvoltare de mesaje
– Monitorizarea si urmarirea agendei publice
– Dezvoltarea de materiale publicitare (print, audio, video)
– Consiliere pentru strategia de campanie

Agentia de Rating Politic a oferit o viziune clara despre cum pot fi castigate alegerile din Botosani in 2012 in fata unui primar care parea de neinvins. Modelul de campanie, cu o comunicare de multe ori neconventionala, a fost ajustat cu succes la un nivel redus de resurse. Strategia Agentiei bazata tot timpul pe un profil si pe mesaje pozitive mi-a permis sa castig increderea botosanenilor.
Ovidiu Portariuc, primar Botosani

Consultanta pentru lideri locali si nationali (2010-2012)

Am contribuit prin expertiza noastra la:
– Pregătirea unor filiale pentru alegerile locale si generale.
– Pozitionarea unor lideri locali in vederea alegerilor locale si generale.
– Consiliere pentru comunicare publică pentru parlamentari sau lideri locali.

Ce am facut:
– Strategii de cercetare pe termen lung
– Testarea notorietatii, increderii si a unor mesaje locale
– Identificarea de teme si profiluri de politicieni prin focus-grupuri
– Strategii de promovare si comunicare
– Strategie si dezvoltare de mesaje
– Consiliere pentru organizarea staffului politic si pregatirea pentru campanie
– Monitorizarea si urmarirea agendei publice
– Proiecte de telemarketing (transmitere mesaje catre un grup tinta)
– Dezvoltare de materiale publicitare (print, audio, video)
– Consiliere politica pentru lideri nationali: analiza, diagonostic de strategie, mesaje nationale
– Pregatirea unor lideri politici pentru aparitii in emisiuni radio si tv

Crin Antonescu – „Romania Bunului Simt” (2009)

Am coordonat proiectul de testare si selectie prin focusgrupuri a sloganului campaniei lui Crin Antonescu – “Romania Bunului Simt”. Am oferit consultanta de Research&Strategy pentru echipa de campanie a lui Crin Antonescu. Intre serviciile punctuale oferite au fost: – monitorizarea si urmarirea agendei publice, recomandari si propuneri de mesaje, alerte, recomandari de strategie, recomandari pentru comunicarea online, coordonarea unor proiecte de sondaj.